Welcome to the world of my UX DESIGN Expertise, where I transform ideas into digital realities.
As a UX designer and digital strategist deeply involved in Pilui.com’s development, I’m eager to highlight my pivotal role in launching this unique e-commerce platform, with a special focus on Colombia.
Back in 2021, I played a central role in shaping a marketplace dedicated to artisanal products, which led to the establishment of Pilui.com. From the outset, my responsibilities included designing and implementing the entire e-commerce platform from scratch.
Crafting the platform was a significant undertaking, where I meticulously designed the user experience, ensuring seamless interaction between customers and the exceptional craftsmanship originating from Colombia.
Colombia’s rich culture and heritage provided the perfect inspiration. I aimed to spotlight the diverse array of artisanal products the country offers—from handmade textiles and unique pottery to traditional artwork. These treasures, steeped in Colombian artistry, deserved global recognition.
Through Pilui.com, my objective was to provide a platform where Colombian artisans could showcase their talents and connect with an international audience appreciative of the beauty and authenticity of their creations.
While my role as a UX designer and digital strategist was crucial in shaping the platform, I recognize that Pilui.com thrives thanks to the collaborative efforts of a dedicated team. Together, we are committed to supporting Colombian artisans and advocating for ethical and sustainable trade practices. This ensures artisans receive fair compensation for their craftsmanship, while customers enjoy responsibly sourced products that embody the spirit of Colombia.
In 2021, I had the privilege of designing the original website for Chami Cacao. Fast forward to 2023, and with the brand’s exciting launch into the United States market, it became clear that their digital footprint required a sophisticated makeover. I took on this challenge with fervor, and the outcome has been immensely gratifying.
The revamped online presence I delivered is not just a redesign—it’s a comprehensive transformation into a dynamic, multicurrency e-commerce platform. What sets this platform apart is its intuitive user engagement; it automatically adjusts product prices based on the visitor’s location and seamlessly switches languages to provide a tailored browsing experience.
Moreover, I integrated a smart payment processing system that intelligently displays or hides certain payment options, ensuring that transactions are smooth and region-appropriate. Whether the orders originate from Colombia or the United States, the website caters specifically to each market without compromising functionality or user experience.
This project was not just about maintaining the website’s performance for the Colombian clientele but also about extending its capabilities to effectively serve American consumers. The dual-market functionality now positions Chami Cacao as a global player, offering a seamless shopping experience to a wider audience.
For Colombianapartments.com, the client initially had the concept of establishing a real estate marketplace. I played a pivotal role by contributing to brand design, offering insights into the business model, and effectively overseeing the development of a real estate marketplace based on that very business model. This journey involved not only creating a visually appealing web design but also consulting and managing the project to transform the concept into a fully functional and successful real estate platform.
I had the opportunity to collaborate with Third Coast Therapy in the creation of their brand. This involved creating the logo and selecting brand colors. Following this, I designed and built a stunning, responsive website, resulting in an impressive 80% increase in the company’s lead generation.
Creating the website for High Point Engineering was a truly rewarding endeavor. Their previous website, dating back 15 years, was in serious need of an update, and witnessing their online transformation brought a sense of accomplishment. The new website now stands as a splendid online portfolio, enabling the client to elegantly showcase their projects.
Lake Shore Dental Inc., a dental company located in Glencoe, Illinois, had long operated in a traditional manner without establishing any online presence. With the introduction of our new website design focused on lead generation, we’ve not only given them a modern online presence but also opened up a new avenue for income through successful online lead conversions. This transformation has brought them into the digital age, offering expanded opportunities for growth and engagement with their audience.
My time at The Lead Studio proved to be a valuable experience that honed my skills in the multimedia field. As my tenure with the company drew to a close, I was given the privilege to contribute by designing their new website. This opportunity allowed me to apply and showcase my web design expertise, adding another layer to my diverse skill set and contributing to the enhancement of The Lead Studio’s online presence.
